Lift that looks intentional.
For flat roots and undefined shape: add targeted texture, build visible height and finish with your fingers.
Opens the official SEVICH product page.
From flat outline to styled shape.
Root lift changes the entire silhouette. These clips show the texture and separation in motion—without invented ratings or simulated testimonials.
Focus at the roots
Add support where the style begins instead of coating every strand.
Build visible definition
Use fingertips to create separation and a fuller-looking outline.
Work in stages
Start small, check the shape and add only where it is needed.
Apply with purpose.
A focused routine is easier to control and easier to repeat.
Start dry
Identify the flat root area before applying product.
Use a small amount
Work the powder into the roots with your fingertips.
Refine the shape
Lift and separate until the silhouette feels balanced.
Before you style.
No inflated promises—just the product facts, the technique and real footage.
What is this designed to do?
It is a cosmetic styling powder designed to create visible root lift, texture and a fuller-looking shape.
How do I apply it?
Start with dry hair. Use a small amount at the roots, work it in with your fingertips and build gradually.
Which shades are listed?
Choose Black, Dark Grey or White using the shade selector on this page.
Is it a hair-growth product?
No. This is a styling product, not a treatment for hair growth. Results vary with hair type and technique.
Make the roots work for the whole look.
Choose your shadeCosmetic styling product. Demonstration packaging may differ from the current listing. Results vary by hair type and technique.