See the lift. Then choose the shade.
Real styling footage shows what targeted root texture can do for a flat, undefined silhouette.
Put texture where the style loses shape.
Instead of adding more steps, focus on the roots—the area that controls height and the overall outline.
Targeted lift
Work close to the base for a more elevated profile.
Finger-built texture
Separate the styled area for more visible definition.
Gradual control
Start small and build only where support is needed.
Three actions. No complicated routine.
Dry hair gives you a clear view of the flat areas and makes controlled application easier.
Target
Place a small amount at the root area.
Work
Distribute it with your fingertips.
Shape
Lift and separate to refine the silhouette.
Before you style.
No inflated promises—just the product facts, the technique and real footage.
What is this designed to do?
It is a cosmetic styling powder designed to create visible root lift, texture and a fuller-looking shape.
How do I apply it?
Start with dry hair. Use a small amount at the roots, work it in with your fingertips and build gradually.
Which shades are listed?
Choose Black, Dark Grey or White using the shade selector on this page.
Is it a hair-growth product?
No. This is a styling product, not a treatment for hair growth. Results vary with hair type and technique.
Choose the finish after you have seen the proof.
Choose your shadeCosmetic styling powder. No hair-growth claim is made. Demonstration packaging may differ from the current listing. Results vary.